Hi, I'm John Crawford.
I combine copywriting with graphic design to create professional business documents and website content.
✅ Business Plans, Proposals, Reports, Capability Statements, Company Profiles, Case Studies
✅ E-Learning Content, White Papers, Pitch Decks, Brochures, Flyers, Brand Style Guides
✅ Articles, Landing Pages, Press Releases, Video Scripts, Elevator Pitches, E-Books
The problem — poorly designed documents hurt your business
Misaligned page elements, spelling errors, mix-and-match fonts, inconsistent colours, low-res images and cluttered layouts are common problems. They make your documents look unprofessional and damage the credibility of your brand. Your documents exist to represent your organisation. A well-designed document should impart your key message in a clear, concise, consistent way, using the right fonts, colours, graphics, photos, logos, tone of voice, structure and alignment.
The solution — professional document design
Document creation is a time consuming task that distracts from your core business. Outsourcing can be a wise investment. As a copywriter and graphic designer, I work with you to understand your needs, and then I write your content and design your document so everything looks polished and professional. I send you the first draft for review, and then I revise as needed based on your feedback, until you’re happy with the final document. I’ve been creating documents like this for 25+ years, including 20 years with IBM.
How much does it cost?
It’s AUD 180 for the first page, plus AUD 90 per additional page. So if you’re looking for a one-page Capability Statement or Flyer, that’s AUD 180 total. If you want an eight-page Company Profile or Pitch Deck, that’s 180 + (7 x 90) = AUD 810. Or if you need a 12-page Business Proposal, that’s 180 + (11 x 90) = AUD 1170.
Pages can be A4, US Letter, 16:9 Landscape, or any other size/shape. A page can include any combination of graphics, photos, and text (up to 350 words per page). 350 words is a text-heavy page. 200-300 words is better, to allow room for white space and graphics.
Check out my portfolio for examples of my work and then contact me to discuss your requirements.
